Marketing Intern
Amsterdam, Noord-Holland, Netherlands
€ 40.000 - 60.000
At Karl Lagerfeld, we are driven by Karl’s mantra: “Embrace the present and invent the future.”
Always contemporary and forward-looking, the House of KARL LAGERFELD shares the creative vision and design aesthetic of its iconic founder, Karl Lagerfeld.
We are the only fashion house that carries Karl’s name on its door and we strive to live up to this responsibility in everything we do, every day, with the utmost joy and passion
Our headquarters in Paris and in Amsterdam are home to a highly diverse and driven team of KARL family members that hail from over 50 countries. Together, we aim to create meaningful stories and product concepts that connect to Karl’s world and iconic attributes.
Women’s ready-to-wear, bags, small leather goods and underwear are managed directly from our Amsterdam headquarters, while other categories, including menswear, footwear, fragrances, eyewear and more, are developed with best-in-class licensing partners.
We connect with our consumers on multiple levels, ensuring that our online and offline approach goes hand in hand. We thrive to maximize consumer engagement via more than 200 KL stores worldwide, our premium wholesale partners, and our strong digital footprint, spearheaded by our KARL.COM flagship store, which reaches 96 countries. Our digital channels currently represent more than 30% of our overall full-price business.
We are a dynamic, fast-growing and inclusive company built on professionalism and strong values. At KARL LAGERFELD we’re committed to working toward the highest standards of sustainability and integrity across all areas of our business. In 2019, KARL LAGERFELD joined as a founding member of the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.
PURPOSE OF THE ROLE:
Provide support in day-to-day tasks within the Marketing Department.
KEY RESPONSIBILITIES
Assisting the Head of Marketing Services with marketing activities
Supporting the marketing projects of the season
Participating in the production and creation of marketing materials such as B2B brochures, Commercial Look books, Artwork requests, etc.
Providing support for marketing events from creation to feedback collection and supporting other Departments (Licensee, Production, Ecom, etc.) with needed Marketing Material
Preparing presentations on current or future projects and summaries on past projects
Managing smaller projects independently
Providing analysis support on the brand performance
Driving competitive industry benchmarking
Maintaining marketing library by checking and replenishing inventory (Giveaway, GWP, etc.)
Hosting of guests for Headquarter meetings and store visits
Administrative support for office-related tasks
SKILLS, EDUCATION & EXPERIENCE
Need to be enrolled in an accredited Bachelor/Master program during the entire internship period
Fashion, Retail, Communication or Business-related studies
Language: fluent in English, both verbal and written and ideally French and/or Italian, Spanish, Dutch, German speaking
Familiar with MS Office
PROFILE
Able to work independently as well as in a team
Able to work in an international work environment
Interest & passion for the fashion industry
Flexibility, adaptability and a positive “can-do” attitude are a must
Ability to prioritize and multitask
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